Christian Reich

Experience Strategy & Product Design Leader
I specialize in uniting stakeholders around an experience vision and developing practical roadmaps for execution.
12+ Years Leading in UX Design / Research / Product & Service Development

Christian is a stand-out individual with a record for passionately creating positive change and establishing ambitious vision. He has a demonstrated fervor for customer-centricity and a unique ability to identify, frame, and transform business challenges into opportunities.

Christian refuses to rest on the status-quo; he is unafraid to respectfully challenge both his peers and executive leadership in order to realize stronger outcomes. He is a leader with strong natural abilities, but also one who will seek counsel and differing perspectives to evolve.

— Fortune 100 CIO

Case Studies

Trade Credit: North Star Vision
The Home Depot

Trade Credit North Star Vision

Defined the strategic experience vision for a trade credit invoicing and payment service, along with a roadmap outlining key milestones to scale the program from pilot to maturity.
Experience Vision / Stakeholder Facilitation / Service Design
View Case Study
Community Market Business Plan
Georgia Institute of Technology

Community Market Business Plan

Designed a business strategy for a grab-and-go meal kiosk, catering to busy professionals seeking high-quality, ready-made meals in multi-family communities.
Business Plan / Concept Validation / MBA Capstone
View Case Study
Discount Management Vision
The Home Depot

Discount Management Vision

Streamlined and unified discount management functionality to enhance user efficiency, ensure consistency, and accelerate product development.
Product Vision / Stakeholder Alignment
View Case Study
Pricing Program Management
The Home Depot

Simplifying Pricing Program Management

Developed an intuitive solution that empowers users to efficiently manage thousands of price points across millions of products with accuracy and ease.
UX Design / Rapid Discovery
View Case Study
StreamOne Checkout Refresh
Tech Data Corporation

Optimizing B2B Checkout

Redesigned the checkout experience for configurable cloud products to minimize user errors, simplify decision-making, and drive higher conversion rates.
UX Design / Redesign
View Case Study

Notable Skills

Experience Strategy & Leadership

Experience Strategy Team Leadership & Developing People Cross-Functional Alignment Facilitation

Research & Insights

Customer Research Usability Testing Measurement Strategy

Design & Architecture

Service Design Interaction Design Information Architecture Journey Mapping Systems Thinking
Christian is an amazingly talented product leader [...] He is a great collaborator and is always striving to improve the end user experience. He is a tremendous leader and asset to any organization. — UX Design Peer

More Design Work

My design experience includes global B2B e-commerce websites, mobile apps for film festivals, and enterprise retail pricing applications.

Facilitating Success

I design and lead workshops to efficiently obtain insights from customers, create alignment with executives, and make decisions with partners.
We have been trying to make sense of what to do with this for years. It is a complex subject and Christian got us all to understanding in one meeting. — Business Partner

Research

I inform the customer experience and reduce risk through rapid research and clear communication of insights to key stakeholders.

Methods

Interviews Contextual Inquiry Surveys Concept Testing Usability Testing Heuristic Evaluations

Artifacts

Journey Maps Experience Maps Service Blueprints Personas Archetypes Research Plans Interview Scripts

Let's get in touch!

I’m passionate about creating meaningful experiences—and always open to new conversations. Feel free to reach out if you’d like to connect or collaborate!